Sports Direct launches ‘Fast Enough’ podcast for Muslim runners this Ramadan
Sports Direct has launched a new podcast to help inspire Muslim communities achieve their fitness and sporting goals whilst fasting this Ramadan.
To released throughout Ramadan just before sunset to coincide with breaking the fast, the weekly episodes of Fast Enough: Ramadan Running will aim to help runners explore the spiritual and physical elements of their run.
The podcast is a continuation of last year’s campaign ‘Fast & Slow’ which was devised to help Muslims train safely during the holy month,
The series will be hosted by British Taekwondo athlete Lutalo Muhammad, although each episode will feature a different British Muslim guest star, including founder of Active Inclusion Network Haroon Mota, journalist Fadumo Olow, rugby player Zainab Alema and actress Zoha Rahman.
Covering topics ranging from exercise plans and wellness tips to mental preparation and finding balance, it will also include a special live event at Sports Direct’s flagship Store in London’s Oxford Street, where members of the public will be invited to learn more about the holy month and immerse themselves within the podcast.
Beckie Stanion, chief marketing officer of Sports Direct, said: “We know that training during Ramadan is about listening to the body and making decisions based on wellbeing not records, so that’s why we loved the idea of creating something that could have tangible benefits for the Muslim community. The podcast reflects our ambition to accelerate equality and inclusivity in sport, so we hope this inspires and empowers Muslims to train safely this Ramadan.”
The launch of the podcast coincides with Sports Direct’s spring running campaign, ‘Get Set’, which seeks to provide a fresh perspective on the meaning of ‘fast’ with stories from real runners across the UK.
