PUMA appoints general manager for UK, Ireland and Benelux
Sportswear Brand PUMA has promoted Ben Hughes to the position of general manager for its UK, Ireland and Benelux regions.
He has succeeded Paul Spencer who has assumed the role of regional sales director for Europe.
Hughes has been working with PUMA since 2008 when he joined the business as key account executive for JD Sports before taking on various teamhead roles covering performance and sportstyle.
In 2014, he became head of sales for UKIB and played a significant part in the development of the UKIB business.
Arne Freundt, regional general manager for EMEA, said: “Ben has an impressive growth track record and enjoys great respect from our major accounts in the UK, which makes him the right person to lead the UKIB business and continue PUMA’s growth momentum.”
