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Panerai and Ernest Jones bring luxury watchmaking to Leeds

In an exciting collaboration, renowned luxury watchmaker Panerai has opened its very first boutique in Leeds, joining forces with the prestigious Ernest Jones. This new partnership… View Article


Panerai and Ernest Jones bring luxury watchmaking to Leeds

In an exciting collaboration, renowned luxury watchmaker Panerai has opened its very first boutique in Leeds, joining forces with the prestigious Ernest Jones.

This new partnership promises to bring the world of Panerai to the heart of the city, offering watch enthusiasts and connoisseurs an immersive shopping experience like no other.

The boutique launch was met with great enthusiasm, and Panerai CEO, Jean-Marc Pontroué, expressed his optimism about the venture, saying, “We see a strong potential for Panerai in Leeds, and this new concept boutique will convey the full brand universe to our clients. We are happy to be partnering with Ernest Jones with their expertise in the UK market, established for over 70 years.”

Neil Old, Managing Director of ‘Signet Jewelers UK and Ireland,’ echoed this sentiment, saying, “It’s a real honor to be partnering with Panerai for the opening of their first boutique in Leeds, as we continue to strengthen our long-established luxury footprint in the city. Steeped in history and renowned for its design, innovation, and craftsmanship, we are excited to welcome clients into the world of Panerai, through an immersive, multisensory shopping experience, that brings this celebrated Italian watchmaker’s captivating story to life.”

The Panerai boutique in Leeds is a masterpiece in its own right, reflecting the brand’s core values and aesthetics. It’s designed to take visitors on a sensory journey that merges luxury, heritage, innovation, and the spirit of discovery. From the moment you lay eyes on the exterior, you’re greeted by the bold and distinct Panerai logo, which synchronizes perfectly with expansive transparent windows. This visual dialogue invites passersby to peek into the Panerai world, sparking curiosity and encouraging them to step inside.

Once inside, the Panerai narrative continues with an iconic luminescent clock that recalls the Super-Luminova® fluorescence found in Panerai watches. This fully operational timepiece, strategically placed for maximum visibility, serves as a testament to the brand’s DNA. The boutique’s immersive environment is further enhanced by an impactful LED wall, both a part of the interior and exterior. These LED walls act as beacons, guiding customers into the world of Panerai.

As you step deeper into the boutique, you’ll notice a distinctive scent and music that create an inviting ambiance. The interior materials, including concrete finishes, marble-effect flooring, wood veneer, and metal grids, are not just chosen for their aesthetic appeal but also for their representation of the brand’s values. The marble-effect flooring pays homage to Italy’s rich architectural and design history, while the wood veneer and metal grids contribute to the boutique’s contemporary aesthetic. The use of the color blue symbolizes the sea, reinforcing the brand’s integral connection with the underwater and diving world.

The boutique’s layout is meticulously designed to tell the brand’s story, guiding customers through the various collections of the Panerai universe. But it doesn’t stop there. Panerai’s connection to Modern Heroes is another cornerstone of the boutique’s design. Inspirational figures who embody the Maison’s values are celebrated through striking visuals throughout the space. Here, clients aren’t just shopping for a timepiece; they’re immersing themselves in a space that captures the essence of these modern-day heroes, their adventures, and their spirit, forming a meaningful part of the Panerai universe.

The Panerai boutique in Leeds promises to be more than just a retail space; it’s a gateway to a world of luxury, craftsmanship, and the timeless allure of Italian watchmaking.

With this partnership, Panerai and Ernest Jones aim to leave an indelible mark on the city’s horological landscape, inviting all to explore the world of Panerai, where time meets artistry, and the spirit of adventure knows no bounds.

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