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Harvey Jones teams up with Swoon on new kitchen range

Kitchen retailer Harvey Jones has embarked on a new partnership with design-led furniture brand Swoon. The retailer said designers and craftspeople from both brands have worked… View Article

GENERAL MERCHANDISE NEWS

Harvey Jones teams up with Swoon on new kitchen range

Kitchen retailer Harvey Jones has embarked on a new partnership with design-led furniture brand Swoon.

The retailer said designers and craftspeople from both brands have worked together to create a contemporary range of kitchens that combine Swoon’s clean lines and texture with Harvey Jones’ quality at a competitive price point.

Melissa Klink, Harvey Jones creative director, explained: “Working with Swoon has been a delight, their extensive expertise in understanding their customer, and the modern-day home obsessed, has allowed us to create a collection that evokes style, playfulness and functionality. The result is a beautiful kitchen that will work perfectly in traditional and contemporary homes alike, handcrafted with the renowned Harvey Jones quality and 45 years of expert craftsmanship.”

The range embraces innovation in form and materials and includes textured reeded features that can be customised to customers’ needs.

The full collection will be available online and in Harvey Jones showrooms from January 2024 with prices starting at £12,000.

Debbie Williamson, co-founder of Swoon, said: “We are delighted to further expand Swoon’s presence in the UK through our carefully selected partnerships. This new collaboration with Harvey Jones is a perfect fit to introduce the Swoon aesthetic into kitchens – merging modern design with the undeniable charm of heritage kitchens.”

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