Nike announces raft of senior leadership changes
Nike has announced a raft of senior leadership changes as it looks to underscore its commitment to product innovation and drive deeper integration across the business.
The company said its president of consumer & marketplace, Heidi O’Neill, will move to the role of president of consumer, product & brand at Nike, while Craig Williams, currently president of the Jordan Brand, will become president of geographies & marketplace.
In a further move, Matthew Friend, EVP & chief financial officer of Nike, will expand his responsibilities to include procurement, global places and services and demand and supply management.
John Donahoe, president and chief executive of Nike Inc, said: “We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product.
“Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us.”
“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability.”
Having worked with Nike for 24 years, O’Neill will lead Nike’s global product engine and will be responsible for fully integrating its brand marketing storytelling to build deep relationships and engagement with the brand. She will also head up the global brand marketing and sports marketing teams, and will be responsible for creating and leading Nike Women’s business.
Meanwhile Williams will lead Nike’s direct and wholesale business across four locations, and will also head up its supply chain and logistics functions. After joining Nike in 2019, he has been credited with leading the Jordan Brand through “unprecedented” growth with a doubling of revenue in the last four years.
Nike said Sarah Mensah, vice president/GM of North America, will succeed Williams as president of the Jordan Brand, and Scott Uzzell, currently chief executive of Converse, will take on Mensah’s former role.
Nike has also announced that Andy Campion, chief operating officer, will take on a new leadership role as managing director of strategic business ventures. In his new position, he will work closely with Donahoe to identify and pursue new business opportunities and will also oversee Nike Virtual Studios and lead teams across Nike’s headquarters and Los Angeles-based offices.
Meanwhile Michael Spillane, president of consumer creation, will be retiring from Nike later in 2023 after 16 years with the company.
