Marks & Spencer launches The Sports Edit platform on M&S.com
Marks & Spencer has launched The Sports Edit on its website following a significant investment in the activewear platform at the start of 2022.
The move forms part of the retailer’s ongoing investment in growth categories, including sportswear.
At launch, the dedicated sports platform spans over 200 sportswear and apparel products, with the first brands including Girlfriend Collective, Free People, HOFF, YMO, Chilly’s, Beyond Yoga, Lilybod, Alo Yoga, Theragun, ASICS, HOKA and VEJA .
M&S said customers can shop by brand, activity or product type with all of the advantages of shopping with retailer, including free click & collect to over 700 stores.
Katie Bickerstaffe, co-chief executive at M&S, said: “This year, we’re backing our growth categories with confidence and going into battle on sportswear.
“Building on the strong foundation of Goodmove, we’re combining our brand loyalty with the expertise of The Sports Edit to offer our customers an online sports retail platform which is a one-stop-shop for health and wellness.
“The launch of The Sports Edit as an integrated hub on M&S.com demonstrates the strength of our leading omnichannel platform; which continues to make M&S an increasingly attractive brand partner.”
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