Lululemon to launch new fitness and membership platform
Lululemon is to launch a new fitness and membership platform with the aim of connecting members to fitness content, its community and Lululemon products.
Due to launch on 5 October, Lululemon Studio builds upon more than 10,000 on demand and live-streamed classes that have already been available with the brand’s Mirror subscription.
Lululemon Studio members will be able to stream new weekly classes from studios such as Aarmy, Y7 Studio, Dogpound, Forward_ Space, Pure Barre, Rumble, AKT and Yoga Six. as well as sign up for discounted classes in person at bricks-and-mortar locations. They will also receive discounts on Lululemon products and early access to the brand’s events.
Nikki Neuburger, chief brand officer at Lululemon, said: “Our guests’ fitness needs have evolved and Lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America.
“Lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favourite studio or streaming a class at home—you can have both.”
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