Peloton launches its own apparel line to rival Lululemon and Nike
Peloton has previously given its buyers the chance to buy merchandise made through collaborations with Adidas, Lululemon and Nike, however Peloton Apparel is its standalone line and will not compete directly with these brands.
The new collection will feature a range of men’s and women’s styles, which will cost its buyers between $15 and $118.
Women’s leggings will be priced around $78 to $99, similar to those found on athleisure rival Lululemon’s site.
The range will include a selection of different fabrics which are suited to different exercises that are not specific to its own equipment, including yoga.
“With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond,” Peloton vice president of apparel Jill Foley said.
“Our goal with this brand is to enhance our Members’ lifestyles, not just one part of their day,” Jill Foley said in the press release.”
Peloton chief executive John Foley said in October that the company had previously sold 600,000 pieces of branded apparel in collaboration with other brands.