High Street TV expands further into fitness market
High Street TV is expanding further into the fitness market with the launch of a new fitness range called New Image.
The unveiling will coincide with the exclusive retail launch with Argos in its latest catalogue this month.
New Image comprises a range of new and existing at-home fitness products including the Squat Magic strength and toning machine.
Francesca Woodward, marketing director at High Street TV, said: “The launch of New Image is a significant development for the business, as well as our exclusive retail partnership with Argos. We’re responding to consumers who we know are looking for fitness products that work around their schedule and help them achieve their fitness goals.”
High Street TV said pre-orders are already exceeding expectations.
The company broadcasts over 3,000 hours per month across five dedicated TV channels. The brand’s product portfolio includes category bestsellers NutriBullet, the Pressure King Pro and the QuadraPan.