THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Omnichannel Retail 2022
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Helly Hansen acquires Musto

Outdoor brand Helly Hansen has acquired the Musto sailing and country apparel brand from Phoenix Equity Partners as part of plans to accelerate growth. In a… View Article

SPORTS & LEISURE

Helly Hansen acquires Musto

Outdoor brand Helly Hansen has acquired the Musto sailing and country apparel brand from Phoenix Equity Partners as part of plans to accelerate growth.

In a statement, Helly Hansen said the acquisition will provide it with a differentiated product offering that will operate alongside Helly Hansen as a premium specialist brand. Following the acquisition, Helly Hansen will invest in Musto’s international growth and deepen its technological and sourcing capabilities.

Musto chief executive Peter Smith will continue to lead the business and report to Helly Hansen chief executive Paul Stoneham who will also become executive chairman of Musto.

Founded in 1964 by Olympic sailing medallist Keith Musto, Musto has been granted two Royal Warrants and is an official supplier to both the British National Sailing Team and the British Equestrian Federation through to the 2020 Tokyo Olympic Games.

Stoneham said: “Musto accelerates Helly Hansen’s long-term aspiration to become a global leader in sailing, matching our leadership position in professional skiing. Our focus will be to expand Musto internationally as an iconic British lifestyle brand with deep technical sailing credentials alongside Helly Hansen.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News