THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
YouGarden acquires Gardening Direct

Horticultural product retailer YouGarden has acquired Gardening Direct, the online and mail order supplier of live plants. The company said the acquisition will enhance its product… View Article

SPORTS AND LEISURE NEWS

YouGarden acquires Gardening Direct

Horticultural product retailer YouGarden has acquired Gardening Direct, the online and mail order supplier of live plants.

The company said the acquisition will enhance its product proposition around the smaller bedding plants category.

Following the purchase, YouGarden will use its specialist infrastructure, management expertise and operations to improve the overall Gardening Direct consumer experience. It will also apply its data-led approach to marketing and procurement, with the aim of enhancing customer acquisition and value and strengthening the Gardening Direct product range.

Peter McDermott, founder and chief executive of YouGarden, said: “We are delighted to complete this acquisition of a well-regarded brand in the growing garden home shopping sector. We look forward to, amongst other things, applying our procurement, fulfilment and customer service capabilities to provide our new Gardening Direct customers the same levels of outstanding service that have been the building blocks of YouGarden’s success to date.”

 

Subscribe For Retail News