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Fabletics to expand store presence across US

Fabletics, the subscription based sportswear retailer, has unveiled plans to expand its store network across the US. In a statement, the company said it will be… View Article

SPORTS & LEISURE

Fabletics to expand store presence across US

Fabletics, the subscription based sportswear retailer, has unveiled plans to expand its store network across the US.

In a statement, the company said it will be opening 24 stores in the country in 2021 to bring the total to 74 by the end of the year.

Selected stores will feature touch screen technology where customers will be able to use a quiz to find the best leggings to suit their needs. The shops will also feature connected fitness boutiques and pop-ups related to the brand’s partnership with home rowing machine specialist Hydrow.

Adam Goldenberg, co-founder and chief executive of Fabletics, said: “Our members have missed the in-store experience, and we’ve found they are eager to return. Personalised experiences that make in-store worth the visit are more important than ever, and that’s exactly what were bringing to new communites this year.”

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