SportsShoes.com grows first quarter turnover by 20%
SportsShoes.com has seen its first quarter turnover increase by 20% year-on-year following the acquisition of 140,000 new customers in the period.
The online running shoes, clothing and outdoor gear retailer, which has a turnover of £83.8 million, also received orders from 200,000 repeat customers.
Established in 1982, SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands.
The company is attributing the first quarter success to a combination of successful running shoe launches and high impact activation initiatives. These have included its Podium 5K – Breaking 10 event, where British distance runner Emile Cairess broke the European 10-mile run record, and partnerships with the wider athlete community.
SportsShoes.com managing director Brett Bannister said: “Outstanding product launches are absolutely central to what we do and they are key to our strategy going forward.
“At the same time, our inventive activation initiatives have had an excellent positive impact. In particular, they connect us and our brand partners with our athlete community from the elite to the casual runner.
“We know that if we continue to concentrate on combining outstanding product launches with high profile and empowering activation initiatives, the increased sales and customer numbers will follow.”
SportsShoes.com has recently opened a 10,750 square foot creative and tech hub adjacent to its Bradford head office and warehouse facilities as part of its ongoing growth plan. The space can accommodate 100 people over two floors from the company’s digital, marketing, commercial and management teams.
