Plans revealed for Malmo Designer Village
Plans have been unveiled for a new designer outlet centre which is set to become one of the largest in Scandinavia.
Due to open in the summer of 2025, Malmo Designer Village will feature 18,000 square metres of premium international and new-to-market brands in its first phase. Meanwhile, phase two will see the scheme expand to 27,000 square metres when it launches in the autumn of 2027. Footfall at that point is expected to increase to 2.5 million visits a year which will place the centre among the top 25% of outlets in Europe in terms of visitor numbers.
The scheme is being delivered by specialist outlet developer Rioja Estates, fresh off the back of its success with the McArthurGlen West Midlands Designer Outlet.
The centre will play host to a programme of seasonal events designed to attract visitors, encourage repeat visits and increase dwell time. The multisensory experience on offer could include spaces for yoga, outdoor dining and an organic food market, as well as children’s play areas and a variety food and beverage outlets.
Giles Membrey, managing director of Rioja Estates, said: “Malmö Designer Village will combine premium retail brands, great dining choices, and a relaxing and attractive design that will provide an exceptional shopping experience for the affluent local and international shoppers that will visit.
“For both Malmö Designer Village and the Grantham Designer Outlet Village, which we’re developing in the UK, we’re seeing significant levels of interest from brands in opening stores in these retail destinations, demonstrating that brands understand that bricks-and-mortar retail is alive and well, and that it is in fact thriving in designer outlets.”
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