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Landsec unveils new leasing strategy

Landsec has launched a new leasing strategy for retail and leisure brands in response to rising demand from digital natives and the evolving needs of traditional… View Article


Landsec unveils new leasing strategy

Landsec has launched a new leasing strategy for retail and leisure brands in response to rising demand from digital natives and the evolving needs of traditional retailers.

The offering, which is made up of four packages called Home, Platform, Platform+ and Spotlight, has been designed to make physical space more accessible to smaller retailers, independents and digital natives. It will also give established brands more flexibility to experiment with new models and build an integrated brand experience for shoppers.

The suite of products offers flexible lease options ranging from one day to three years as well as lower initial capex requirements and features to enable better use of data-driven insights for an improved visitor experience.   

The offer is being launched at Trinity Leeds where the products have already been trialled for five months with luxury trainer retailer Kick Game and gift store Curated Makers.

Nik Porter, head of retail brand management at Landsec, said: “It’s no secret the retail and leisure industry has witnessed deep-rooted structural shifts in recent years and the requirements for physical space have changed dramatically. A traditional, one-size-fits-all leasing model is no longer fit for purpose. Our new products reflect this new reality. There is something for brands of all shapes and sizes – from digital natives looking to ‘test the waters’, through to large, established names wanting to inject new energy into their brand experience.”

While Home offers premium space for more established brands with 18 month+ lease terms, Platform offers agile spaces, ready for a quick bespoke fit out, on shorter three to 18 month leases.

In addition, Platform+ offers short-term, ready to launch, play & play brand activation spaces with flexible leases ranging from two days to three months. Meanwhile, Spotlight offers highly flexible activation space in the common domain with lease terms ranging from one day to three years.

Landsec will be rolling out the products across the rest of its portfolio later this year, with plans already in place to expand to Bluewater in the summer and St David’s in the autumn.

Porter added: “The product launch supports one of Landsec’s core objectives – to focus on major retail destinations, keeping the in-centre offer fresh and relevant for guests, as well as brands. It’s also in line with our new partnership, insight-led approach to retail; built on closer, more collaborative relationships with retailers and leisure providers, ensuring we create value for everyone.”

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Future of Customer Engagement 15 June 2022
Future of Customer Engagement 15 June 2022

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