Icon Outlet performs well post-lockdown
Icon Outlet has revealed that sales rose by 30% at the designer outlet centre in the 12 weeks post-lockdown.
The company said sales have trended from approximately 65% of previous year like-for-like sales at reopening to around 95% in weeks 11 to 12. In addition, the centre’s weekly footfall has now recovered to 75% of the corresponding period in 2019. Icon said it benefited from particularly strong August Bank Holiday trading when like-for-like sales grew by 13%.
Icon has seen Tommy Hilfiger Kids open a store at the centre in recent weeks It has also signed up Haidilao Hot Pot which is helping it to attract a new domestic Chinese customer.
Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for Icon Outlet, said: “Icon Outlet had already established itself as a standalone retail destination offering something different in the capital, but that position is even stronger now as Londoners and visitors from the South East adjust to shopping in the new reality. Icon Outlet’s great value premium brands and its unique experience are proving to be an enduring combination.
“We have created a successful retail community in which operators thrive due to the appeal of Icon Outlet and its position as a key part of The O2, the world’s number one events and entertainment venue.”
