Grantham Designer Outlet signs up Armani, Hugo Boss and Moss Bros
Grantham Designer Outlet Village has announced that a trio of premium fashion brands have signed to take space ahead of the scheme’s opening date in 2023.
The new signings include Armani, Hugo Boss and Moss Bros, as well as food and beverage operators Starbucks and Five Guys.
Speaking on behalf of Moss Bros, Tim Morris said: “With Moss Bros having shown remarkable resilience over the pandemic, we are now firmly focused on growth beyond recovery through the development of our casual ranges and improvements in our brand proposition. Therefore, opening new stores, and meeting new customers, at premium retail destinations like the Grantham Designer Outlet Village is at the heart of the next stage in our company’s future.”
Meanwhile, the scheme is set to become the first retail destination in the UK to partner with Wishibam, a Paris-based tech start-up. The partnership will provide an omnichannel retail store management system offering ship-from-store and click-and-collect services, which has already been in operation in the number two ranked outlet village in France.
In partnership with local, family-owned trust Buckminster, the Grantham Designer Outlet Village is being developed by Rioja Estates, the outlet retail specialists behind schemes such as the McArthurGlen Designer Outlet West Midlands.
Rioja Estates said it has seen a surge in interest from brands interested in taking space at Grantham Designer Outlet Village.
Giles Membrey, managing director of Rioja Estates, explained: “In the past few months alone, we have seen interest from brands more than double, reflecting the post pandemic success of outlets generally and the exceptional opportunities this best-in-class destination will offer for brands, as well as for the 4.5 million people living within a 90-minute drive and those from farther afield.”
With environmental sustainability being at the heart of Grantham Designer Outlet Village’s plans, the scheme has already been awarded the BREEAM “Very Good” accreditation.
Spanning 270,000 square feet, the development will feature up to 90 stores, restaurants and coffee shops in phase one, with up to 50 more stores planned for phase two.