Chapelfield renamed as Chantry Place
Norwich’s Chapelfield shopping centre has been rebranded and changed its name to Chantry Place.
In addition to the new name, website and social media channels, the rebrand includes new signage and uniform for staff.
Chantry Place centre manager Paul McCarthy said: “The change in name is another important chapter in our story. While the new branding cements our incredible retail, restaurant and leisure offering, our aim to deliver the best shopping and dining experience possible, support our retailers, and celebrate and support our local community remains our top priority. While there’s no immediate change for shoppers, we’re sure that everyone will soon get used to calling us Chantry Place.”
LaSalle Investment Management has recently become the asset manager of the centre while Savills has taken over the property management and commercialisation functions.
Rebecca Gates, head of asset management at LaSalle, said: “We did try to keep the name ‘Chapelfield’, while having to remove ‘Intu’ from all the branding and assets. However, ultimately this was not possible, so we are delighted to have the opportunity to rebrand as Chantry Place, celebrating Norwich’s interesting local history in the process. We are really excited to showcase our offering as a premier retail, restaurant and leisure destination, and enter 2021 with our new identity.”
Chantry Place attracts an annual footfall of 15 million and is home to almost 100 retail stores including the likes of Apple, Zara and House of Fraser. The centre has recently announced that footwear retailer Deichmann will be joining its line-up.