Borders town introduces new programme to encourage local shopping
Borders town Galashiels has launched a new scheme that rewards people for regular local shopping.
Over 30 businesses have signed up to the programme that automatically rewards customers for shopping with them, including retail, hospitality and leisure venues.
Introduced by Energise Galashiels Trust to create a more vibrant community, Mi Rewards Galashiels has been launched following two-year funding from Scotland’s Towns Partnership.
The programme is linked to customers’ regular payment cards, with no need to show a separate loyalty card. Participants earn a point for every £1 spent locally and every 10 points gains them entry into a monthly prize draw to win local prizes that showcase the best of the area.
Local prizes will include cinema visits, jewellery and accessories, furniture, technology and dining out experiences. There is also the chance for participants to win national prizes, with a Lay-Z-spa Barbados AirJet as the prize for June.
Debbie Paterson of Energise Galashiels Trust said: Our continued work in supporting the business owners of Galashiels, specifically those located in the town centre, has taken a significant step forward with the launch of the Mi Rewards programme. Offering our businesses the opportunity to be part of a customer reward programme that requires little effort on their part, that also gives our shoppers the chance to win local and national prizes as a reward for their loyalty, is fantastic.
“We are proud that Galashiels is the first town in the south of Scotland to be running a programme like Mi Rewards and we hope both businesses and customers use it to its full advantage.”
Galashiels businesses that have already signed up to the scheme include Kinalba, the Pavilion Cinema, Torwoodlee Golf Club, The Salmon Inn, Bulldog Bakes, Inis, Music Station and Tzunun.
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