Your Guide to Effective Product Recommendations in eCommerce
Coveo guest post: The reality is that online has become the only channel, meaning that customer expectations for the digital experience you deliver have only increased while mechanisms that could traditionally be used to compensate for digital shortcomings, such as in-store commerce, have disappeared.
Embracing and applying Artificial Intelligence and Machine Learning to create intelligent buying experiences that are unified, relevant and valuable has become the only way to serve your customers and make them stay.
Intelligent product recommendations can help you achieve that goal, as they empower your customers to find exactly what they need.
In fact, more than 90 percent of shoppers reported that they would return to a site with a personalized digital experience that tailors product recommendations based on their previous shopping habits. McKinsey actually estimated that 35 percent of what consumers purchase on Amazon and 75 percent of what they watch on Netflix come from product recommendations.
Essentially, intelligent product recommendations have the potential to serve as an effective stand-in for your friendly shop assistant…
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