Top 20 online jewellery retailers for 2021 revealed as pandemic causes movement in rankings
The 2021 report, created in partnership with Adyen, analysed 50 ecommerce brands, auditing their sites against ecommerce best practice criteria. This is the first report to take into account the impact of the pandemic on the sector.
Coming out on top are Bloom Boutique and Joma Jewellery with identical scores of 75%. The pair are also both new entries for 2021, not having been ranked by Fluid Commerce before.
The report judged online jewellery retailers based on qualities such as speed and security, trust, navigation, product pages, checkout and payment, delivery and returns, and community.
Against the backdrop of a tumultuous year for retail, the Jewellery & Accessory sector has undergone something of a boom. This is reflected in the number of merchants who have made significant improvements to their online stores in the last few months, increasing their ranking since the 2020 report was released.
Fluid Commerce managing director Adam Hindle wrote in the report: “It is hard to say for sure that the pandemic encouraged retailers to invest in their online stores, or whether these updates would have occurred anyway.
“However, it is clear that with brick and mortar stores unavailable for large chunks of the past twelve months, providing an enjoyable, intuitive and fast online shopping experience is now an essential part of a brand’s retail offering.”
Featuring leading brands such as ChloBo, Fraser Hart and Alex Monroe, research in the report reveals:
- What makes for an outstanding product page
- How to create a checkout experience that delivers
- Who leads the pack for navigation and UX
Download the Jewellery & Accessories Ecommerce Report report now to find out who made the top 20. Discover inspiring examples of ecommerce excellence, and learn best practice top tips.
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