The Food & Beverage Ecommerce Recipe Book
The global Food & Beverage industry is expected to grow to $66.95 billion in 2025 at a CAGR of 21%. By then, ecommerce is expected to account for up to 20% of all Food and Beverage purchases. As eye-opening as these figures are, they do not include B2B commerce, which is exponentially larger.
We understand that specific needs and challenges vary by the type of product produced and sold, by regulations and by geography. With that in mind, we took a look together with our partner Wunderman Thompson, to identify some key strategies and tactics leading brands in the industry are taking advantage of to boost customer engagement, revenue, and digital commerce operations.
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