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Q&A Brian Abplanalp Manager, Account Management & MidMarket UK & EMEA Lightspeed

Lightspeed is the unified electronic point of sale and payments platform powering the world’s best retail and hospitality businesses at ~168,000 locations.* Can you tell us… View Article


Q&A Brian Abplanalp Manager, Account Management & MidMarket UK & EMEA Lightspeed

Lightspeed is the unified electronic point of sale and payments platform powering the world’s best retail and hospitality businesses at ~168,000 locations.*

Can you tell us a bit about your background?

With a decade of experience in the tech industry, I have had the opportunity to work in both the UK and Australia. My passion lies in collaborating with SMB customers and businesses that embrace change and innovation.

What does your company do? / What is your USP?

Lightspeed Commerce is a prominent provider of cloud-based point-of-sale (POS), Payments and e-commerce solutions tailored to all retail & hospitality businesses across various industries, including retail, hospitality, and golf.

Lightspeed provides a user-friendly system equipped with advanced tools designed to help you deliver the best possible experience for your customers.

What’s special about the platform and your approach?

Comprehensive, All-in-One Platform: Lightspeed offers an integrated suite of tools that cover every aspect of business management, from sales and inventory to customer relationships and analytics, providing a unified solution for SMBs.

1. Scalability and Flexibility: Their solutions are designed to scale with businesses as they grow, making it easy for SMBs to add new features and capabilities as needed. This flexibility allows businesses to adapt quickly to changing market conditions and customer demands.
2. Industry-Specific Solutions: Lightspeed tailors its offerings to meet the unique needs of different industries, such as retail, hospitality, and golf, ensuring that businesses have the specific tools and functionalities required for their sector.
3. Cloud-Based Technology: Being cloud-based, Lightspeed’s systems offer the advantages of remote access, automatic updates, and data security, ensuring businesses can operate efficiently from anywhere.
4. User-Friendly Interface: Lightspeed’s products are known for their intuitive, user-friendly interfaces, making it easy for businesses to train staff and manage operations without the need for extensive technical expertise.
What advantage does it add?

These features make Lightspeed renowned for being both user-friendly and data-driven. Offering a platform that can be suitable for all type of users.

How does a product/service implementation actually look like and how do you measure success?

How are retailers using your systems to gain competitive advantage and what does best practice look like? Can you share a case study with us?
Customers love Lightspeed for its ease of use and straightforward setup. Additionally, our open API allows for seamless integration into more complex ecosystems, offering flexibility and scalability for diverse business needs.

Are there other companies you partner with?

What challenges and opportunities do you see in UK retail for 2024 / What challenges are retailers facing in 2024?
Modern consumers demand personalized, seamless shopping experiences across both online and offline channels, requiring advanced POS and omnichannel capabilities. This presents a significant opportunity for retailers to reach and engage a broader customer base than ever before.

How will you address these challenges and turn them into successes?

To address the challenges and transform them into successes with Lightspeed, we focus on several key strategies:
1. Advanced POS Solutions: We continually enhance our POS systems to offer advanced features that enable seamless transactions, personalized customer interactions, and real-time inventory management. This ensures that retailers can meet the demands of modern consumers for a frictionless shopping experience.
2. Omnichannel Integration: Lightspeed provides comprehensive omnichannel capabilities, allowing retailers to seamlessly integrate their online and offline channels. By unifying customer data, inventory, and sales across all touchpoints, we enable retailers to deliver consistent and personalized experiences regardless of how customers choose to shop.
What is on the horizon for you as a company?

As Lightspeed expands, our focus on enhancing advanced reporting functions marks an exciting milestone. By bolstering our analytics capabilities, we empower retailers to make astute decisions with precision. This augmentation maintains our hallmark ease of use, streamlining operations and conserving valuable time and resources for end-users.

You can see Brain speak at THE FUTURE OF THE HIGH STREET on the 5th June, or drop him a message HERE

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