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Keynote Speakers and Agenda Announced for Licensing Leadership Summit

The global C-suite virtual conference will take place October 28 & 29. Licensing Leadership Summit, presented by the Global Licensing Group at Informa Markets and the… View Article

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Keynote Speakers and Agenda Announced for Licensing Leadership Summit

The global C-suite virtual conference will take place October 28 & 29.

Licensing Leadership Summit, presented by the Global Licensing Group at Informa Markets and the only global conference bringing together C-level executives from the world’s largest players across manufacturing, retail, and brands to discuss, debate, and collaborate on the future of consumer product licensing, today announced leaders from ASOS Ventures/Coded Futures, Google, and JPatton will keynote this year’s virtual event.

Taking place October 28 and 29, Licensing Leadership Summit will be the culmination of Festival of Licensing – a four-week, large-scale virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an international stage – and will unite global licensing leaders and give them the chance to analyse the events of 2020 and shape the strategic direction of the industry in 2021 and 2022.

Register now for Licensing Leadership Summit to receive the “Early Bird” discount rate here.

Confirmed Keynotes:

The Retail Revolution: Planning Ahead for Digital Disruption

Speaker: Marcus East, Technical Director, Office of the CTO, Google

Overview: How are brands going to need to behave to interact with the retail customer of the future? This keynote will look deeply at customer intimacy in a digital age and will explore how consumer-facing brands and their core audience will be shaped in the next decade.

Revolutionising Brand Protection

Speaker: Dr. Wes Wang, Chief Scientific Officer, JPatton

Overview: One of the toughest issues for brand licensors and their licensees is the issue of counterfeit products posing as real. It robs revenue for both the licensors and licensees and hurts brand value. In 2019, a new technology became available to help protect brand licensors, licensees and retailers. This technology provides the licensing supply chain with the ability to protect revenue as well as the consumer, without changing anything. This session will explore how utilising scannable forensic security technology can solve counterfeiting issues.

Time to Play: Supercharging Retail Through Gamification

Speaker: Daniel Bobroff, Co-Founder, ASOS Ventures, and Founder and Chief Executive Officer, Coded Futures

Overview: We have all played our part in how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail’s savior. And as retailers scramble to accelerate their digital capability, a superpower exists that most know, yet few have mastered. It is the art of gamification. Using game techniques and methodologies, there is an urgent need for retail to deliver compelling digital experiences that are human-focused rather than merely task obsessed. And, as we build the next incarnation of retail theatre, let’s make sure to satisfy a new generation of highly creative, multitasking customers, who have simply become impatient with a world that appears too slow. This practical keynote will provide the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organisations. Learn how to use simple techniques for your customers today, and leverage gamification as the winning effect for your business, culture and bottom line.

Following each keynote, attendees will have the opportunity to tune into an array of sessions covering a wide range of topics, issues and strategic opportunities facing the world of brand licensing such as TikTok, eSports, and gaming to evergreens like museum licensing, as well as hear from industry thought leaders including NPD, MoMA, NFLPA, Funko, YouTube star Blippi, Ryan’s World, Zynga, Nickelodeon, Boots, BBC, and many more via sessions organised into four distinct tracks:

  • Track 1: Driving Growth through Brand Strategy/Licensing
  • Track 2: Capturing the Consumer
  • Track 3: Retail, eCommerce & Tech
  • Track 4: The Future

All sessions will be available on-demand throughout both live event days and for four weeks after the conference ends. The full agenda can be viewed here.

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