Key questions to ask as you prepare your brand for peak
Following on from our last piece about peak timing, here are some questions to help prepare your brand for its best peak season yet.
- What does a successful peak look like?
By clearly identifying goals and objectives, a clear expectation of a successful peak can be set, and the end goal established. With the implementation of adequate metrics across fulfilment, customer care, and marketing, it becomes simple to monitor the success of various initiatives and adjust course accordingly.
- How do your competitor’s peaks compare?
By identifying your competitor’s strengths and weaknesses at peak times, you can easily establish what you excel at (so keep it up) and where there is room for improvement. Taking note of areas where the competition struggles can work like a checklist for your brand of what not to do.
- What is your strategic direction?
Having a clear strategic direction for a brand is crucial for setting objectives and enabling consistency over time. Being certain about how brand goals are to be achieved will help in identifying the necessary resources and determining the best operational practices. This will ensure year-round success, leading to a rewarding peak.
- What is your ideal future state?
What are the ultimate goals for the brand? Whether you are working towards international expansion or simply upping your sales, by taking the time to envisage your ideal future state, your brand is in the best position to achieve those objectives.
Having clearly defined goals for the future will accelerate the process of achieving them.
As an eCommerce order fulfilment provider for some of the world’s most renowned brands for over 25 years, PFS has gained extensive knowledge of how to ensure success during peak demand periods. Our latest eBook, ‘Is it Ever Too Early to Prepare for Peak?’, is designed to help your brand succeed during peak season too.
Download the eBook here
