THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Starbucks trials new ‘returnable cup’ you can borrow for as long as you like, and return anytime

In Canary Wharf, London, Starbucks has launched its returnable cup program – allowing customers to opt for a reusable in the same way they would a… View Article

FOOD AND DRINK NEWS UK

Starbucks trials new ‘returnable cup’ you can borrow for as long as you like, and return anytime

In Canary Wharf, London, Starbucks has launched its returnable cup program – allowing customers to opt for a reusable in the same way they would a single use cup.

Without needing to remember to bring their own cup, customers can ask for their beverage to be served in a reusable cup when ordering at the till. Simply put down a £1 deposit when ordering, which will be fully refunded when the cup is returned.

The cups will then be professionally cleaned and sanitised before further reuse. All customers opting for a returnable cup will also receive Starbucks usual 25p reusable discount.

Starbucks new returnable cup program aims to break down existing barriers preventing greater reusable uptake by building reusables into people’s daily lives.

According to a 2019 UK study by environmental charity Hubbub, over a third (36 percent) of people don’t use a reusable cup every time they buy a hot drink because they simply forget their cup.

Over the next two months, Starbucks will test and trial its new program with busy Londoners in Canary Wharf, as well as an entire European city (Geneva), drawing on learnings from its previous UK pilot at travel hub destination, Gatwick Airport. Ultimately, the goal is to have a reusables solution in all 4,000 Starbucks stores in Europe, Middle East and Africa by 2025.

Duncan Moir, President, Starbucks EMEA said, “As part of Starbucks commitment to promote reusability and reduce waste to become resource positive, we’re excited to begin implementing the first EMEA trials of Starbucks returnable cup program in EMEA.

“Our returnable cup program allows customers to opt for a reusable in the same way they would a single use cup, breaking down barriers preventing greater reusable uptake and putting convenience front and centre to enable customers to easily transition away from single use and make reusability the only option, long-term.”

Subscribe For Retail News