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How to unlock the power of interactive and immersive CX [Trust Systems]

In today’s competitive retail landscape, delivering engaging and immersive in-store experiences is no longer optional, it’s essential. Consumers expect meaningful interactions that go beyond traditional shopping.…

CX NEWS

How to unlock the power of interactive and immersive CX [Trust Systems]

In today’s competitive retail landscape, delivering engaging and immersive in-store experiences is no longer optional, it’s essential.

Consumers expect meaningful interactions that go beyond traditional shopping. Digital signage, and more specifically, interactive solutions like Lift and Learn, are revolutionising how customers engage with products and make purchasing decisions.

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TRB Solutions News Team
Karen Howard is Managing Director of The Retail Bulletin, a role she has held since 2011. She has more than 30 years' experience in B2B publishing and events, most of it in retail, and leads TRB's commercial relationships with its retail and vendor community. Karen and her team stage conferences and forums covering all aspects of retail. In 2023 she led the launch of the People in Retail Awards, an annual black-tie event in London that recognises teams and individuals at every level of the industry. Through these annual awards, she champions the value of publicly recognising and rewarding retail's workforce, which she sees as central to building engaged teams and successful businesses. From 2012 to 2022, she was also a Director of TRB Executive Search, which specialised in senior management and board-level recruitment for retail companies. Her areas of focus include: Retail people and leadership · Employee recognition and engagement · Retail events
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