The Cotswold Company launches National Trust inspired furniture collections
The Cotswold Company has embarked on a multi-year collaboration with the National Trust.
As part of the move, the retailer will launch two new furniture ranges, drawing on architectural and historic design details identified by its design team during research visits to National Trust properties in the Cotswolds.
Subscribe to TRBBoth ranges will blend antique-style design elements with modern functionality to create statement pieces for the home.
Over the coming months, the collaboration will be brought to life through a multi-channel campaign spanning retail showrooms and digital platforms.
Ralph Tucker, chief executive of the Cotswold Company, said: “The National Trust is synonymous with heritage, conservation and quality and, like us, shares a belief that beautifully designed spaces can enrich lives.
“Over the coming years, we will work closely with the National Trust to launch new collections inspired by some of the UK’s most treasured houses and, importantly, support shared conservation and nature restoration projects in the Cotswolds, our home.
“This collaboration represents an important strategic milestone for The Cotswold Company as we continue to strengthen brand awareness, deepen engagement with existing customers and introduce the brand to new audiences who value thoughtful design, craftsmanship and quality.”
As conservation is a critical element of the collaboration, The Cotswold Company will make a significant investment to support the National Trust’s conservation activity including the Stroud Landscape Project in the western Cotswolds.
This work will focus on restoring species-rich calcareous grasslands and meadows in the Cotswolds where the National Trust will plant trees, establish new hedgerows, restore historic orchards and other priority habitat, and sow wildflower seeds.
Becky Stanford, head of brand licensing for the National Trust, said: “We’re delighted to collaborate with The Cotswold Company, a brand that shares our values of heritage, craftsmanship and commitment to the environment.
“Inspired by our archives and historic house interiors, the collection translates timeless influences into designs for contemporary living – offering customers a meaningful connection to the National Trust by having a small piece of history in their own homes, while supporting our ongoing conservation work.”
