Footwear Retailer Kurt Geiger Partners with Aptos to Enhance In-Store Customer Engagement
New mobile-enabled point of sale system creates seamless in-store experience to help engage customers differently
LONDON, june 7, 2017 – Aptos, a recognised market leader in retail technologysolutions,today announced a new partnership with Kurt Geiger to introduce an advanced mobile-enabled POS system into its stores to enhance their omni-channel customer experience. Aptos Store, incorporating Mobile Store, will be rolled out across 62 Kurt Geiger stores in the UK and Ireland, as well as in its Italian outlet.
The partnership will put in place a more dynamic and attentive in-store customer experience, incorporating iPad® Minis and iPad® Touches with integrated payment devices, alongside tills. Kurt Geiger staff will be empowered with access to a single view of stock, transactions and customers, which will help them answer queries and process payments quickly, seamlessly and without transferring to a till. Linking with the Kurt Geiger in-store app, the mobile devices will also support endless aisle shopping so customers can order products not available in a specific location and have those items delivered to their preferred store or to their home.
Aptos’ cutting-edge Store solution also comes with pre-configured country packs which will allow for a smooth enablement of Kurt Geiger’s international stores, a key asset as and when the retailer expands into new territories.
Through its new agreement with Aptos, Kurt Geiger has a strategic partner to enable it to deliver on its commitment to aligning the store with customers’ cross-channel shopping habits and drive growth through future international expansion.
“Kurt Geiger is delighted with the mobile-enabled POS solution that Aptos are going to roll out across all our stores”, said Steven King, Head of Technology at Kurt Geiger. “Aptos understood the step change we needed to drive our omni-channel strategy forward and when we saw Aptos’ cutting-edge Store solution we knew it was the right one for us, it looks just like a Kurt Geiger till should look. This partnership is going to be critical towards enabling our future growth and delighting our customers.”
“We’re really excited to be partnering with such a well-established and innovative brand such as Kurt Geiger,” said Steve Towe, EMEA Managing Director, Aptos. “Both Aptos and Kurt Geiger share some common values including driving competitive edge through engaging customers differently and I’m delighted that our POS solution will enable their future growth. We look forward to a long-term, successful partnership with them.”
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