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The 2019 Field Guide to Black Friday

It’s almost time for the most important shopping time of the year: Black Friday 2019. And with this guide, you’ll be prepared to make the most… View Article

RETAIL SOLUTIONS

The 2019 Field Guide to Black Friday

It’s almost time for the most important shopping time of the year: Black Friday 2019. And with this guide, you’ll be prepared to make the most of it.

Exponea is the highest rated Customer Data Platform according to G2Crowd, an independent review site. Exponea not only boosts e‑commerce growth with AI powered engagement automation, but also helps improve their clients’ culture with better cross‑department collaboration and customer centricity.

New e-book available

Take the actionable steps detailed in this guide, and you’ll achieve a more profitable Black Friday. We’ve put together our favorite e‑commerce tactics and campaigns for maximizing profit; both for Black Friday weekend, and for the future.

What are some of the highlights?

  • 5 high‑performing e‑commerce campaigns
  • 4 technological tactics for increasing customer value
  • 3 communication tactics to improve customer retention

Download the guide here

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RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY