[ EVENT ] Are you creating extraordinary customer experiences?
Comarch is pleased to announce the organization of an exciting webinar that will shed light on the secrets of creating extraordinary customer experiences in the retail industry.
Scheduled for June 21st at 4 pm CEST, this highly anticipated event will bring together renowned experts in loyalty marketing to share their insights and strategies, ensuring that businesses can leave a lasting impression on their customers.
Presenting during the webinar will be Bill Hanifin, Chief Executive Officer at The Wise Marketer, Phil Rubin, the founder of strategic growth firm Grey Space Matters, Yuping Liu-Thompkins, Professor of Marketing and Director of Loyalty Science Lab, and Christopher Sandstrom, Director of Marketing at Comarch North America. Each of these distinguished panelists will offer their unique perspectives on what truly drives consumers.
This webinar will delve into the psychology of marketing and loyalty, providing participants with a deeper understanding of the key factors influencing customer behavior. By exploring topics such as the three pillars of Self Determination Theory (Autonomy, Competence, and Social Relatedness) and the relevance of BF Skinner’s work from the 1950s, attendees will gain valuable insights into loyalty marketing tactics, including Idiosyncratic Fit, the Endowed Progress Effect, and Loss Aversion.
Furthermore, the webinar will highlight how businesses can harness psychological principles to develop purpose-driven marketing, gamification, and community building strategies. By leveraging these strategies, companies can create unforgettable moments of magic in the retail industry, fostering long-lasting connections with their customers. Don’t miss out on this rare opportunity to hear from loyalty marketing leaders.
Learn more about panelists below:
Yuping Liu-Thompkins – Professor of Marketing and Director of Loyalty Science Lab: With expertise in consumer behavior and loyalty programs, Liu-Thompkins brings academic insights and practical knowledge to the webinar, offering a unique perspective on loyalty marketing.
Phil Rubin – Founder of Grey Space Matters: As the visionary behind a customer-focused strategic growth firm, Rubin has helped organizations across various industries develop innovative loyalty strategies to thrive in today’s competitive market.
Christopher Sandstrom – Director of Strategy & Growth, Comarch Americas: With a wealth of experience in loyalty marketing and strategy, Sandstrom has helped numerous companies enhance their customer experience and drive business growth.
They say a magician never reveals their secrets, but that’s not the case for retail magic. Don’t miss this chance to unlock the mysteries behind customer loyalty!
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