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Britain is becoming a proud nation of ‘dotshop’ keepers

Britain has always been, according to Napoleon’s famous phrase, ‘a nation of shopkeepers’, with the UK’s booming e-commerce scene and the new snappy, memorable and universally… View Article

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Britain is becoming a proud nation of ‘dotshop’ keepers

Britain has always been, according to Napoleon’s famous phrase, ‘a nation of shopkeepers’, with the UK’s booming e-commerce scene and the new snappy, memorable and universally understood .shop domain fast transforming us into a proud nation of ‘dotshop’ keepers.

Shopkeeping is an essential and formative part of our national character. Largely because, for many small British businesses, our shops are an extension of our character and our personalities.

As writer and campaigner Tom S. Rothwell noted, heaping praise on the typical British shop and shopkeeper in his 1947 tome A Nation of Shopkeepers: “Even the arrangement of its shelves, its counter and its window display, in fact every feature of the shop, reflects the owner’s personality. It is a part of his personality.”

We take pride in our dotshops

This is no doubt part of the reason why the UK boasts the most advanced e-commerce market in Europe, because we now take as much pride in our online ‘dotshops’ just as we have, historically, in our bricks ‘n’ mortar ones.

With the latest figures revealing that the vast majority (87%) of British households have made online purchases in the last year, making up well over a quarter (26.1%) of all total UK retail sales , it’s little surprise that more businesses than ever are moving online.

And what is the most effective way to stand out in the crowd and attract the attention of this fast-growing market of consumers? Snag yourself a great domain name.

Extend your brand online with a virtual .shop

Finding the best name for your new virtual ‘dotshop’ business, using the new online domain name extension .shop is perhaps the fastest and easiest way to get your brand or the name of the products or services you sell noticed online.

The .shop domain opens up a whole new world of possibilities for UK retailers and small businesses looking to boost their online revenues in 2020 and beyond.

Whatever your business, if you want to benefit from the rapid and accelerating growth in Britain’s online retail sector, we highly recommend that you keep your new .shop domain name short, snappy, easy to spell (and read), original and – most important of all – memorable.

Don’t forget, your shop or your small business is an extension of you. So why not try to let your personality shine through in your new .shop name. And nothing says more about your pride in your brand and your belief in the online potential of your company by combining the right domain name with a new .shop extension.

After all, if Britain is fast becoming a proud nation of ‘dotshop’ keepers, then setting up your own .shop is an essential first step in creating an online shop with a name that is short, easy to remember and international, to boot!

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