Lavish Alice hires managing director and creative director
Occasion wear brand Lavish Alice has appointed Blue Wilson as managing director as it looks ahead to accelerating global expansion.
It has also hired Michael Egerton as creative director.
Subscribe to TRBWilson is the founder of the Kouree charm jewellery business and was previously the co-owner and managing director/chief executive of the Nadine Marabi luxury fashion brand. She is also a former managing director of Boda Skins.
Meanwhile, Egerton was previously head of creative at Nadine Merabi and also held the same position at Moda in Pelle.
A spokesperson for Lavish Alice owner KCR Group said: “These appointments represent a defining moment for Lavish Alice and for the KCR Group.
“Blue and Michael are exceptional talents who share our hunger to build something truly global.
“Together, they will transform the brand’s vision, set a new creative standard, and accelerate our ambition to be a dominant force in international fashion.”
Lavish Alice is currently positioning itself for growth which will include expanding its presence in existing markets while targeting new territories in Europe, North America, the Middle East and Asia Pacific region.
The brand said in a post on LinkedIn; “Alongside our rebrand, we’ve refined every aspect of the brand experience, from a renewed social and content strategy to a stronger focus on digital storytelling, community engagement and contemporary occasionwear designed for the modern woman.
“This next phase reflects our ambition to continue building a globally recognised fashion brand rooted in confidence, individuality and elevated design.”
