Portmeirion Group appoints new managing director for Wax Lyrical
Portmeirion Group has appointed Shaun Dubberley as the new managing director of its Wax Lyrical brand.
With extensive experience in the FMCG and consumer goods sectors, Dubberley has previously held senior leadership positions at Hornby Hobbies, Newell Brands and Mattel.
In his new role, he will focus on brand expansion as the business enters its next phase of growth and innovation in the home fragrance category.
Subscribe to TRBMike Raybould, chief executive of Portmeirion, said: “Shaun’s impressive background in consumer goods and his exceptional understanding of the UK retail environment make him the ideal leader to drive Wax Lyrical forward.
“His experience with major global brands and his passion for delivering commercial excellence will be invaluable in delivering our growth ambition for our home fragrance division.”
The group has also publicly expressed its gratitude to outgoing Wax Lyrical commercial director, Peter Cutress, for his dedicated service over the past three and a half years.
It said: “Peter has been a valued leader within the Wax Lyrical business, steering the brand through a period of significant evolution, developing key successful new ranges and listings across major UK.”
Portmeirion’s portfolio of brands also includes Portmeirion, Spode, Royal Worcester, Pimpernel and Nambé.



