THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Reebok makes social lifestyle content shoppable

Reebok is making its social lifestyle content shoppable for the first time as it looks to hone its customer journey.


Reebok makes social lifestyle content shoppable

Reebok is making its social lifestyle content shoppable for the first time as it looks to hone its customer journey.

The move is part of a broader strategy to accommodate the growing number of consumers who discover products and shop online through Reebok’s social channels.

The fitness brand has appointed marketing technology company Curalate to make its social media channels fully shoppable to create a seamless experience for consumers.

Beginning with Instagram, consumers who see images and videos featuring athletes using Reebok products on the brand’s social channels will now be able to learn more about different ranges and buy the products in the posts.

“Our brand digital focus is to be relevant to existing and future customers, as a large part of our audience is active on social media,” said Mark Allin, senior digital manager at Reebok. “Reebok’s online content celebrates fitness communities. We’ll feature our products in content captured during genuine workouts, rather than simply product shots. This way people are clear as to what our position is in fitness, and can then explore options to purchase. This approach provides a clearer and more consistent message to the user, one considered journey.”

Reebok will enhance the overall customer experience with the new technology and will be able to attribute ROI from branded content and social activity that leads to ecommerce sales.

Allin continued: “It’s helping us create a clearer picture of what Reebok’s ideal consumer journey is, while our ecommerce team will benefit directly from the brand work that’s taking place.”

Part of Adidas, Reebok is also planning to integrate shoppable lifestyle content into online advertising campaigns.

The brand will be promoting a new footwear range in September as part of its partnership with Ragnar Relay, a 170-mile team relay race. Footage of each team will be promoted on Reebok’s social channels in near-real time, with fitness kit and trainers made shoppable.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy