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Morrisons hires digital communications agency

Morrisons has appointed Tribal Worldwide London as its new digital communications agency ahead of the launch of its online grocery business early next year.

GENERAL MERCHANDISE

Morrisons hires digital communications agency

Tribal will join the supermarket’s existing roster of agencies led by DLKW and will help Morrisons to develop its digital communications strategy and messaging.

Belinda Youngs, Morrisons marketing brand director, said: “We are excited to announce the appointment of Tribal Worldwide, London as Morrisons’ digital communications agency. We will be enhancing our digital communications throughout 2014 and have decided to appointed Tribal Worldwide, London to support this based on their very strong digital marketing skills, experience and creativity. They are a great addition to our existing roster of agencies led by DLKW.”

Tom Roberts, managing director of Tribal Worldwide London, added: “We are thrilled to be working with Morrisons at a time when the business has committed to putting technology at the centre of its customer experience. We are looking forward to drawing on our strength and experience in this industry, developing engaging and creative digital communications to help foster even deeper relationships between Morrisons and its customers.”

Working with Ocado, Morrisons is planning to launch its new online service in Warwickshire by 10 January, roll it out to London and South Yorkshire by mid-2014, and extend the service to the North West by the end of the year. 

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