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Le Labo chooses Seven Dials for London flagship

New York designer fragrance brand Le Labo has opened its London West End flagship store in Seven Dials.

GENERAL MERCHANDISE

Le Labo chooses Seven Dials for London flagship

Designed by an in house team, the 610 square foot boutique at 48 Monmouth Street is the brand’s thirteenth store worldwide following openings in New York, San Francisco, LA, Paris, Tokyo and Hong Kong.

Eddie Roschi, co-founder of Le Labo, said: “We are very pleased to have taken this next step in London and open at Seven Dials. We are confident that it will appeal to the international shoppers that visit here and stand out to them due to our unique products and lovingly created store design. The Le Labo team look forward to becoming a part of the Seven Dials community and welcoming guests to our new store.”

Split over two levels, the shop will stock the full range of Le Labo’s fine fragrances, homeware products and accessories.

Sam Bain-Mollison, head of group retail strategy and letting at Shaftesbury, added: “We pride ourselves on the innovative boutiques and concepts that position Seven Dials for a premium shopping experience, and Le Labo is a valued part of that, joining Ron Dorff, Nixon and Fresh, who have all opened flagships here in the last six months.”

 

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