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Kendra Scott launches new collection with window partnership with Selfridges

US jewellery brand Kendra Scott has launched its new Spring 2018 collection with a creative window partnership with Selfridges Oxford Street.

FASHION

Kendra Scott launches new collection with window partnership with Selfridges

US jewellery brand Kendra Scott has launched its new Spring 2018 collection with a creative window partnership with Selfridges Oxford Street.

The new Kendra Scott shop-in-shop is situated on the lower ground floor of the store and is also available online at selfridges.com

The brand has teamed up with the creative team at Selfridges to launch the new spring window concepts. Made up of precision cut acrylic with highlights of gold, the windows have been designed to reflect the brands ‘fresh and innovative” aesthetic for the new collection.

Kendra Scott, designer and founder, said: “This spring we explore our most iconic design principle, and use them to inspire a fresh and innovative collection. Taking on a style that is frameless and free, this season is a thoughtful blend of colour and texture that feels beautifully unexpected.”

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