THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
John Lewis sales edge up 1.8% last week

In the week that John Lewis launched its Buster the Boxer Christmas advertising campaign, like-for-like sales grew by 1.8% year-on-year.

DEPARTMENT STORES

John Lewis sales edge up 1.8% last week

In the week that John Lewis launched its Buster the Boxer Christmas advertising campaign, like-for-like sales grew by 1.8% year-on-year.

The cold weather boosted fashion sales which increased by 4.5%. Fashion accessories was the stand out category with an uplift of 32.6%. School wear also had a good week with sales up 60.7%.

Home sales edged up 0.7% as trade was boosted by strong sales in the filled bedding category. Beds also sold well with sales up 18.8% year-on-year.

In electricals and home technology sales dipped slightly below last year, finishing at 0.1% down on the corresponding week in 2015. The audio and connected home category had a successful week with sales up 12.4% as customers continued to embrace new smart home technologies.

Johnathan Marsh, buying irector for EHT at John Lewis, said: “With our Buster the Boxer advert already viewed over 52 million times and shared over 1 million times on social media, this week we anticipate that our soft toy Buster and friends will continue to prove popular with customers, whilst the advert-themed windows at Oxford Street also drew a crowd over the weekend.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2018
The HR Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues