Asda supports small suppliers with launch of new and ‘never-before-seen’ products in-store
Asda is extending its support to emerging brands by launching new and ‘never-before-seen’ products from 15 brands in its stores
The move is part of Asda’s Nurture programme which champions emerging brands and works to bring customers new products more often.
The supermarket has given the brands their first ‘big four’ supermarket listing to enable customers in nearly 100 stores to get their hands on a range of new products and a number of ‘firsts’ within 46 lines.
Starting from 95p, the items will be displayed with the Nurture branding and include alcohol-free spirits and drinks, rum, vodkas, vegan and gluten free snacks, and high-fibre lower-sugar alternatives to sweet treats.
Frozen products will also be available from 14 April with vegan options across a range of pizzas and pies, as well as meat-free burgers, meatballs, bacon and sausages.
Asda said the brands have been selected for their trend-led products as well as their potential to bring something new to the shopping experience.
Paul Gillow, vice president of fresh and frozen at Asda, said: “We’re proud that we’re able to give these brilliant small suppliers a platform to help grow their brand and reach more customers, and are excited to be bringing these new and innovative products to our shelves. We’ve been impressed by what we’ve seen so far.”
