Ebay appoints new marketing director for the UK and Ireland
With over 20 years’ experience of working with high-street and e-commerce brands, Metcalfe joined Ebay as director of fashion retail in June 2011 and since then has helped grow the category to four million shoppers each month.
Prior to Ebay, Metcalfe spent five years as marketing director for luxury online fashion retailers My-wardrobe.com and Cocosa.com, as well as heading up online marketing for Sainsbury’s.
Clare Gilmartin, UK managing director, Ebay said: "With the sector undergoing a significant transformation, driven by the increasing need for retailers to adopt new technologies and channels to drive growth, Amanda’s blend of online and offline retail expertise will be invaluable. It’s an exciting time for our UK business, which is now our fastest growing market. We’re seeing particularly rapid growth in the number of female internet shoppers using our site and her background will help us to deliver a UK marketing plan that has an understanding of the female UK shopper at its heart."
Metcalfe added: "I’m delighted to be taking up this new challenge. Working at eBay allows me to use both my retail and ecommerce experience, and in this role I’m relishing the chance to apply my knowledge across new categories, such as Homes & Garden which is performing extremely well."
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