THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Ebay appoints new marketing director for the UK and Ireland

Online marketplace Ebay has appointed retail marketing expert Amanda Metcalfe as its UK and Republic of Ireland marketing director.

GENERAL MERCHANDISE

Ebay appoints new marketing director for the UK and Ireland

Online marketplace Ebay has appointed retail marketing expert Amanda Metcalfe as its UK and Republic of Ireland marketing director.

With over  20 years’ experience of working with high-street and e-commerce brands, Metcalfe joined Ebay as director of fashion retail in June 2011 and since then has helped grow the category to four million shoppers each month.

Prior to Ebay, Metcalfe spent five years as marketing director for luxury online fashion retailers My-wardrobe.com and Cocosa.com, as well as heading up online marketing for Sainsbury’s.

Clare Gilmartin, UK managing director, Ebay said: "With the sector undergoing a significant transformation, driven by the increasing need for retailers to adopt new technologies and channels to drive growth, Amanda’s blend of online and offline retail expertise will be invaluable.  It’s an exciting time for our UK business, which is now our fastest growing market. We’re seeing particularly rapid growth in the number of female internet shoppers using our site and her background will help us to deliver a UK marketing plan that has an understanding of the female UK shopper at its heart."

Metcalfe added: "I’m delighted to be taking up this new challenge. Working at eBay allows me to use both my retail and ecommerce experience, and in this role I’m relishing the chance to apply my knowledge across new categories, such as Homes & Garden which is performing extremely well."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process