Topps Tiles launches new consumer and trade websites
Topps Tiles has launched new trade and consumer websites as it looks to take the buyer experience to a new level.
Features on the trade site include the automatic storing of VAT receipts for purchases made both online and in-store and the facility to buy in bulk. Using AI, the site also recommends products that are relevant to the user. In addition, the new mega-nav function enables customers to see the tile brands most searched for by installers and tilers and consumers, and lists the most popular tile choices first.
On the consumer site, Topps Tiles has segmented the products by area of the home. In addition, navigation has been made easier through the use of multiple filters for colour, material, size, shape and trend. The site also incorporates a ‘Shop The Look’ function to help the retailer upsell items such as grout and trims.
Once a customer decides which products they would like to buy, they can then emulate their ‘shopping bag’ with a Topps Tiles specialist in-store where they can see the tiles and complete their the purchase in one integrated process.
Tools such as ‘Tile Finder’ and ‘Tile Visualiser’ help customer to understand their needs, the laying possibilities and how products might look in their home. In addition, the site features a dedicated ‘Knowledge Base’ section.
Sian O’Neill, head of marketing at Topps Tiles, said: “These new websites are the combination of hard work, expertise and insight from across the business coming together and we are absolutely thrilled with the end result. The new site looks fantastic with a sleek, high-end design combined with a simple, frictionless journey for customers and tradespeople across all devices.
“Our physical stores will always play a huge, meaningful role in our business so that buyers can always see our tiles on display and ask for advice. However, we recognised that more and more customers and tradespeople begin their journey with us online, so there was a clear need for us to deliver a pioneering new site that would create an improved journey for every single user. “
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