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Pottery Barn Kids collaborates with LEGO on homewares collection

Pottery Barn Kids has collaborated with LEGO on a range of bedding items, rugs and decorative accessories. In a statement, the retailer said the designs have… View Article

HOME AND DIY RETAIL NEWS

Pottery Barn Kids collaborates with LEGO on homewares collection

Pottery Barn Kids has collaborated with LEGO on a range of bedding items, rugs and decorative accessories.

In a statement, the retailer said the designs have brought an artistic interpretation of  LEGO’s colourful bricks to children’s home furnishings for the first time.

Allison Spampanato, senior vice president of design for Pottery Barn Kids, explained: “The LEGO Group’s brand values are what made them such a natural partner for Pottery Barn Kids. With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”

The collaboration is designed with bright and playful prints featuring classic LEGO bricks and LEGO icons for children’s rooms and play spaces.

Satwik Saraswati, design director, LEGO licensing and extended line, added: “We loved seeing the LEGO design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces. We look forward to this collection unleashing creativity and fun in children’s rooms, as it did within our teams when they came together to work on it.”

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