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Sofology launches £22m CGI advertising campaign

Sofa retailer Sofology has launched a new £22 million CGI advertising campaign across TV and digital channels. Named ‘The ‘Little Things’, the campaign features a voiceover… View Article

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Sofology launches £22m CGI advertising campaign

Sofa retailer Sofology has launched a new £22 million CGI advertising campaign across TV and digital channels.

Named ‘The ‘Little Things’, the campaign features a voiceover by actor and writer David Duchovny.

Using extensive CGI, the advert aims to bring to life all the little components that make up a sofa with an emphasis on craftsmanship and attention to detail.

Explaining the thinking behind the advert, Andy Leadbetter, chief marketing officer at Sofology, said: “Many people choose their sofa based on an offer, price or deadline. 43% of people regret that choice. Considering you sit on your sofa for a good seven to ten years, it’s imperative that our messaging supports the comfort of our customers.”

Created by independent creative agency Brave, the campaign will also run across digital and social channels and will be available to view in store.

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