THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Sofology hires former Ikea boss as new managing director

Sofology has appointed a former Ikea, Arcadia Group and M&S boss as its new managing director. Emma Dinnis who most recently worked for M&Co as its… View Article

HOME & DIY

Sofology hires former Ikea boss as new managing director

Sofology has appointed a former Ikea, Arcadia Group and M&S boss as its new managing director.

Emma Dinnis who most recently worked for M&Co as its chief customer officer has taken on the role at the DFS-owned retailer, succeeding Harvey Ainley who stepped down in December.

Her appointment comes after the company’s first female chief executive Sally Hopson  stepped down last year. Hopson left the role after first joining the company in September 2018.

Mr Ainley had been Sofology’s managing director since June 2021, having been hired as chief operating officer in June 2019. He had previously worked for The Pets at Home Vets Group, CARE Fertility, Dreams, Asda and PwC.


In September 2021 it was revealed that Sofology had increased by more than £70m during the latest financial year of its parent company, DFS, as the brand bounced back from the Covid-19 pandemic.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News