Sleep.8 opens debut London store
Sloane Stanley has announced that sleep smart brand Sleep.8 has opened its first store in central London at 366 to 368 King’s Road.
The 1,336 square foot shop will offer shoppers a range of high-tech beds, bedware, mattresses and furniture, as well as temperature-controlled pillows and sleep aids. Sleep.8’s products are all eco-friendly, hypoallergenic and plant-based.
The brand also operates stores in Kent and Romford.
Musi Chayla, Sleep.8’s UK chief executive, said: “Our Chelsea store is our first in central London and we are thrilled to be launching in such an iconic location. Having a bricks-and-mortar store allows us the opportunity to really educate consumers about their sleep, which is critical to our physical, emotional and mental wellbeing, particularly amid the pandemic. Our brand is all about delivering bespoke, tailored solutions to consumers and although our online presence is strong, we believe in the importance of the high street, which is an ethos that we feel Sloane Stanley strongly embodies too.”
In further news, interior brands Libby Blakey Designs and Mews Furnishings have both taken space on King’s Road on a pop-up basis. Libby Blakey will be selling a selection of fabrics, French furniture and decorative accessories while Mews Furnishings will offer a handpicked collection of fabrics and homewares.
Hannah Grievson, head of property at Sloane Stanley, said: “Throughout lockdown we have seen an increased focus on interior design, and sleep wellbeing amongst our customers. The store launch of sleep technology and home furnishings brand Sleep.8, complemented with interior pop-ups Libby Blakey Designs and Mews Furnishings highlights our responsive shops on demand leasing strategy. Each of these brands gives retail a timely boost, with their entrance to the King’s Road coinciding with non-essential retail reopening nationally, and we are confident they will be strong performers across the estate.”
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