Screwfix becomes the first ‘Official Partner of Sky Sports Football’
Screwfix has signed up to become the first ‘Official Partner’ of the Sky Sports Football channel.
Brokered between Sky Media and Wavemaker for the 2019/20 season, the seven figure sponsorship deal will see Screwfix exclusively sponsor Sky Sports’ broadcast and digital coverage of the English Football League.
The retailer will also be sponsoring ‘whistle-to-whistle’ Sky Sports coverage of the Carabao Cup and Scottish Professional League. In addition to the sponsorship of over 190 live games on Sky Sports Football, the package includes exclusive sponsorship of the weekly EFL highlights show on Quest.
Screwfix can also use the Sky Sports Football logo and Official Partner designation in its owned and bought media.
Caroline Welsh, director of brand and marketing at Screwfix said: “We are proud to be the first official partner of Sky Sports Football. With over 80% of customers watching or attending games, this partnership gives us the opportunity to talk to them every week. After a fantastic six years of working together and with Screwfix celebrating its 40th birthday this year, this landmark deal is the perfect way to celebrate.”
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