Robert Dyas launches Cut the Cost this Christmas campaign
Robert Dyas has unveiled a new multichannel campaign called Cut the Cost this Christmas.
It aims to position the retailer as the go-to destination for good value, quality products this Christmas.
Created by The Specialist Works and What’s Possible Creative Studio, the campaign will be phased throughout the season to reflect shoppers’ changing moods and activities as they build up to the big day.
The hero Christmas messaging will run across the entire season with additional messaging introduced around Black Friday and specific products. Channels will include radio, online video, online display, and digital audio.
Robert Dyas will also be running the campaign across its in-house channels including CRM, social, influencers, partnerships, store theatre and its website.
Kate Squires, head of marketing at Robert Dyas, said: “It has been a pleasure working with The Specialist Works and What’s Possible Creative Studio to create our new Christmas campaign. We think it will be a festive hit with our customers and also attract new customers by reminding them that we are there for all their seasonal needs.”
Laura Butter, group client director at The Specialist Works, added: “This year is Robert Dyas’ 150th birthday, and its rich history is what makes the brand such a staple of the British high street. Loved by customers for both its excellent customer service and in-store expertise, we’re thrilled to work with Robert Dyas on this Christmas campaign and look forward to seeing the impact on the brand.”