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ProCook opens 60th UK store at Atria Watford

Kitchenware brand ProCook has opened a new store in Watford as part of its UK wide expansion plans. Its 60th in the UK, the shop at…

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ProCook opens 60th UK store at Atria Watford

21 November, 2023 | by Angela Beevers

Kitchenware brand ProCook has opened a new store in Watford as part of its UK wide expansion plans.

Its 60th in the UK, the shop at the Atria Watford shopping centre spans 2,000 square feet and stocks the brand’s range of tableware, cookware, knives and electricals.

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Andy Kerr, ProCook retail director, said: “I’m pleased to announce that our latest opening coincides with a big milestone for ProCook as our 60th store.

“We firmly believe in the value of physical retail stores and expanding our store portfolio plays a key role in our plans to strengthen our brand awareness in the UK.”

ProCook’s store can be found at Unit 7 on the Lower Mall at Atria Watford.

Steve Gray, head of European retail asset management at Global Mutual, said: “We are delighted that the ProCook team have chosen Atria Watford to launch the company’s 60th store.

“As we approach the festive season, their range of kitchen and homeware will provide another great option for those shopping for gifts.”

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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