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ProCook expands retail footprint with opening at Cotswolds Designer Outlet

ProCook is to open its fourth store of the year at the new Cotswolds Designer Outlet when it launches this week. The move forms part of…

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ProCook expands retail footprint with opening at Cotswolds Designer Outlet

ProCook is to open its fourth store of the year at the new Cotswolds Designer Outlet when it launches this week.

The move forms part of the kitchenware retailer’s medium-term plans to have 100 stores nationwide..

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Situated near to ProCook’s Gloucestershire store support centre, the new store represents a return to the company’s roots, which began nearly 30 years ago in the Cotswolds.

In its recently published annual results, the B Corp certified company reported an 11% increase in total sales to £69.5 million, improved profitability and record active customers and customer acquisition. During the year, ProCook opened 12 new stores and is planning to launch between five and ten in the year ahead.

Joe Pennington, retail director at ProCook, said: “Opening at the Cotswolds Designer Outlet marks another important step in ProCook’s ambitious growth strategy.

“Following a strong financial year, we’re building real momentum in expanding our physical retail presence, and this store brings us closer to our goal of reaching 100 locations nationwide.

“As a brand founded in Gloucestershire, it’s especially rewarding to grow in a region that reflects our heritage while reaching new customers with our unique, high-quality kitchenware offering.”

ProCook is a finalist in the 2025 People in Retail Awards. Find out more here

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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